Can I have those right now to fight Fall-ish blues?
"We want to reduce the environmental footprint in the fashion world, and recycling is a big part of that. We try to find solutions for it in every part of our process and have, since our launch in 2013, established an in-store recycling program for our beauty packaging. This program is now expanding and will include textile recycling too. From autumn 2015, our stores in Sweden, Belgium, Denmark, France, Italy, Netherlands, Spain, United Kingdom and the United States offer an in-store textile recycling program."What to say ? I feel happy. Things are changing. H&M seems to really try to be involved, at least. There will always be critics and skeptical people about big companies green washing, but I already wrote in my blog I think it is always something, and at the scale of such a group, believe me, it's already a big thing. So stop putting your old textile in the bin, take it back to one of their stores, and get a 10% coupon to have fun.
|Photographed by Elizabeth Brockway, courtesy of Vogue|